“Jamie Kern Lima's life reads like a modern-day fairy tale. Eight years ago she was a local news anchor in Studio City, California, struggling with finding makeup that would stand up to the new, fancy HD lenses. Fast-forward to 2016 and she's the founder of an insanely popular makeup company that L’Oréal just bought for a whopping $1.2 billion.” Read more at Allure.
Read More“Urban Decay, NYX, and now IT Cosmetics: L’Oréal recently made a series of strategic acquisitions in the United States with the aim to adapt itself to a changing beauty market where the explosion of social media and e-commerce may reshuffle the positions of all global players.” Read more at Premium Beauty News.
Read More“L’Oréal SA agreed to acquire IT Cosmetics for $1.2 billion in its largest acquisition in eight years, adding more than 300 skin-care and makeup products to its lineup. IT Cosmetics, backed by TSG Consumer Partners, will become part of the Luxe division of L’Oréal as part of the all-cash transaction, according to a statement on Friday.” Read more at Bloomberg.
Read More“The Paris-based beauty brand has tapped 15 digital influencers to take part in a yearlong program, ‘L’Oréal League,’ where fashion meets art blogger Pari Ehsan of Paridust to former Miss USA Olivia Culpo will create content and promote L’Oréal Paris across their social channels.” Read more at WWD.
Read More“L’Oréal Paris remains the most valuable personal care brand in the 2016 BrandZTM Top 100 Most Valuable Global Brands ranking, released today by WPP and Millward Brown, with a 1% rise in value to $23.5 billion. The company has retained its leadership position on the back of new products such as Infallible Matte foundation by L’Oréal Paris as well as a new platform, Makeup Designer/Paris, and an app Makeup Genius.” Read more at Beauty Fashion Fragrance.
Read More“L’Oréal’s investment in research and innovation is the highest in the industry, as the company is continuing to invest in digital innovation. Investments in research and innovation, especially digital innovations, should drive revenues for L’Oréal in the long term, as beauty purchases are now increasingly being influenced by digital channels.” Read more at Forbes.
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