Posts tagged L'Oréal Paris
Here’s How L’Oréal Plans to Continue Its Digital Innovation

“L’Oréal’s investment in research and innovation is the highest in the industry, as the company is continuing to invest in digital innovation. Investments in research and innovation, especially digital innovations, should drive revenues for L’Oréal in the long term, as beauty purchases are now increasingly being influenced by digital channels.” Read more at Forbes.

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L’Oréal Paris Ranked World’s Most Valuable Beauty Brand

“For the third year in a row, L’Oréal Paris came out on top in Brand Finance's annual list of the most valuable cosmetics brands, with a total brand value of $13.7 billion according to the UK-based consultancy's Royalty Relief methodology, which determines the value a company would be willing to pay to license its brand as if it did not own it. The amount is a record for the industry.” Read more at Fashionista.

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L’Oréal Paris, YouTube to Launch BeautyTUBE in France

“L’Oréal Paris has created with YouTube’s support BeautyTUBE, billed as an online beauty academy that’s an incubator for rising talents in France, WWD has learned. For its first edition, going live in June, 10 people were selected through YouTube for their personalities and viewpoints on beauty—comprising all product categories and style.” Read more at WWD.

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Meet Balanda Antis, L’Oréal’s Women Of Color Lab Manager

“Balanda Atis, who is also African American, is manager of L’Oréal’s Women Of Color Lab. She’s also no stranger to the frustration of finding the perfect foundation fit and it’s a big part of the reason why she’s super dedicated to creating the best foundation shades for women of color. She even helped to develop the perfect foundation shade in the Lancôme Teint Idole collection for actress Lupita Nyong’o.” Read more at Essence.

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Nine Reasons to Fall in Love With Model Xiao Wen Ju—The New Face of L’Oréal Paris

“Effervescence is a personality trait that usually translates best in person, but Xiao Wen Ju seems to radiate it in every medium. The Chinese model sparkles in Fashion Week street style photos; in editorial shoots (styled as Warhol’s Marilyn for Italian Vogue); and on her massively popular Instagram feed. It’s exactly that X factor, together with a chameleonlike versatility, that has caught the attention of the fashion world, and now the beauty industry: Today, L’Oréal Paris announced Ju as its newest face.” Read more at Vogue.
 

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