Posts tagged LVMH
What’s Driving the Goldrush for Korean Beauty Brands?

“LVMH has bought a minority stake in Clio Cosmetics for $50 million, in a deal valuing the Korean company at $700 million, according to a report in the Wall Street Journal late last week. The deal is the second major investment in South Korea’s booming beauty industry last week, highlighting growing interest among Western companies.” Read more at Business of Fashion.

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LVMH Signs Rihanna to Create a Makeup Brand

“The Kendo division of LVMH Moët Hennesy Louis Vuitton has landed a deal with Rihanna, one of the hottest-selling celebrities in the world of licensing, to do a complete makeup collection. As one veteran cosmetics executive observed, ‘everything with her is off the charts.’ Estimates of what LVMH may have paid to make the deal run as high as $10 million.” Read more at WWD.

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Fresh Cosmetics’ Secret Weapon? Monks

“If you had to be cloistered for the rest of your life, this would be the place: At the end of a remote winding road, through hayfields and deep forests in the mountains of the Czech Republic, lies a monastery few people ever see. But if you were a major cosmetics company looking to manufacture a global-blockbuster face cream, this is not the spot you would choose. Unless you were Lev Glazman and Alina Roytberg, founders of Fresh cosmetics, a brand known for turning off-the-wall ideas into bestsellers. In 2000, when the company was acquired by LVMH, a monastery turned out to be precisely what Fresh needed for the production of its new luxury moisturizer, Crème Ancienne.” Read more at The Wall Street Journal.

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