How Le Labo Took the Fragrance Industry by Storm, After Starting With Nothing

Since its 2006 founding, Le Labo has carved out a fiercely loyal following by breaking with every convention the fragrance business has. It turned its nose up at the likes of Sephora in favor of selling at its own stores. The brand has no paid celebrity endorsers—no marketing to speak of, really. Its prices are essentially double that of mainstream brands. Read more at AdWeek.

headlinesCosmetics MagazineAugust 24, 2016Le Labo, fragrance

That Perfume You Smell Everywhere Is Santal 33

“In its gallant effort to shun the mass-market fragrance industry for something more personal, Le Labo has, unwittingly, created the most ubiquitous scent in fashion; a signature scent that is so signature you can recognize it in every city in the world.” Read more at The New York Times.

headlinesCosmetics MagazineNovember 16, 2015fragrance, Le Labo

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