Posts tagged Pinterest
Burberry, Pinterest Launch Cat Lashes

“Burberry is taking to Pinterest to launch its latest beauty product, aiming to capitalize on the platform’s 38.5 million monthly unique viewers in the space. In tandem with the launch of Cat Lashes, the brand’s new mascara that launches today, Pinterest will begin to generate custom boards for users populated with Burberry Beauty content and product.” Read more at WWD.

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Why Elizabeth Arden Abandoned Pinterest

“Global beauty company Elizabeth Arden is not buying what Pinterest is selling. The company’s global directing marketing Denna Singleton told attendees at the Digiday Content Marketing Summit that the brand has found engagement on Pinterest to be the lowest among all its channels — and a few months ago, it quietly stopped posting to the platform entirely.” Read more at Digiday.

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