Posts tagged Procter & Gamble
McQueen Courts Nature for Re-Launch of Fragrance House

“British fashion label Alexander McQueen is traveling the world for flowers that #BloomAtNight with the launch of its first fragrance with Procter & Gamble Prestige Beauty. While marketers often cultivate mystery around fragrances or employ celebrities with large followings, Alexander McQueen has taken the opposite approach, detailing the blooming patterns of each of its floral ingredients and highlighting nature and craftsmanship.” Read more at Luxury Daily.

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The Night Is My World: Alexander McQueen Launches a Fragrance House

“Alexander McQueen, one of the few European luxury brands currently without an existing perfume business, is dreaming big, unveiling a fragrance house and a first juice, a scent for night owls known as McQueen Parfum. Developed and distributed by P&G Prestige Beauty, it will also be stocked at the brand’s flagships in London, Paris and Monaco, and on the brand’s Web site as of March.” Read more at WWD.

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Dolce & Gabbana Fragrances Refuses Transfer to Coty

“As part of the merger between Coty and Procter & Gamble’s beauty business, 10 of P&G’s fragrance licenses will be transferred to Coty. P&G’s Dolce & Gabbana will not be making the move with the likes of Hugo Boss and Gucci, since it did not consent to the transfer before a given deadline. In addition, Christina Aguilera Perfumes did not approve the transfer in time either.” Read more at Luxury Daily.

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The Old Spice Brand Portfolio Gets a Makeover

“Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital infomercial to get the message out. The tongue-in-cheek campaign to promote the new collection features a series of digital infomercials hosted by Bob Giovanni, ‘the king of products,’ and is backed by a full refund if customers are not satisfied with claims that the formulations are now more effective.” Read more at Cosmetics Design.

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Coty Says Profit Rises, Gives Details on P&G Beauty Merger

“Coty Inc. reported Thursday its first-quarter profit soared, helped by a one-off tax benefit, and provided more details on the financing and organizational structure for its merger with Procter & Gamble Co. ’s beauty brands. The beauty-products maker said it has transferred 10 out of 12 fragrance licenses, putting it on track to close the deal in the second half of 2016. Coty said its business will be reorganized around three divisions: luxury, consumer beauty and professional beauty. It will also launch a growth and digital department focused on top-line growth.” Read more at Nasdaq.com.

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P&G Sees Organic Sales Recovering from Current Quarter

“Procter & Gamble Co reported a better-than-expected quarterly profit and said it expected growth in organic sales in the current quarter as its turnaround efforts begin to pay off. The company has been shrinking its portfolio to narrow its focus to more profitable brands such as Gillette shaving products, Pampers diapers and Tide detergent. Shares of P&G, which sold 43 brands to perfume maker Coty Inc in July, rose more than 2 percent in premarket trading on Friday.” Read more at Business of Fashion.

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Coty Inc. Acquires Beauty Product Lines from P&G for $12B

“The value of the three deals could reach $12 billion, sources added. Coty, with a stable of brands, can achieve savings through synergies that other bidders, like private-equity firms, are unable to do. Coty for years has been acquiring brands waiting for the chance to join the big leagues in the consumer space. Winning the P&G auctions would catapult Coty into a much larger playing field.” Read more at The New York Post.

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