Posts tagged Rihanna
Celebs’ New Beauty Push: Color Cosmetics

“Two global celebrities—Rihanna and Victoria Beckham—last week unveiled prestige color cosmetics collaborations within 48 hours of one another. Also on Friday, Katy Perry revealed she is launching a mass market color cosmetics line in July for Covergirl that focuses on demi-matte lipsticks and longwear mascaras.  The deals are further evidence of a major ongoing shift in the beauty world, which for years was fueled by the latest celebrity fragrance and its subsequent slew of flankers.” Read more at WWD.

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LVMH Signs Rihanna to Create a Makeup Brand

“The Kendo division of LVMH Moët Hennesy Louis Vuitton has landed a deal with Rihanna, one of the hottest-selling celebrities in the world of licensing, to do a complete makeup collection. As one veteran cosmetics executive observed, ‘everything with her is off the charts.’ Estimates of what LVMH may have paid to make the deal run as high as $10 million.” Read more at WWD.

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