“Nearly a third of beauty enthusiasts cite sampling as a major influence on purchase decisions. However, L2’s Beauty Sampling report finds that two-thirds of beauty brands do not offer samples on sites like Ulta and Sephora. Given the rapid growth of these distribution channels, they are missing a chance to dramatically boost exposure.” Read more at L2.
Read More“Offer a broad assortment of beauty products, cosmetics, and fragrances across the price spectrum. Add low-pressure but high-touch customer care. Then mix in salon services like hairstyling and brow tinting. Together, the elements make Ulta Beauty a one-stop beauty shop—and one of the hottest stories in retail.” Read more at Fortune.
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