“In a campaign introducing Vichy in the U.S., the French brand asks consumers to forget about being flawless and instead accept their skin for what it is—while also using its brand’s products. The new campaign, ‘Your Skin Deserves Better,’ is from creative shop Tuxedo in Montreal. In print and on billboards, models featured in the campaign weren’t retouched in Photoshop, conveying the campaign’s tagline, ‘Forget flawless.’” Read more at Adweek.

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