Posts tagged Victoria Beckham
Victoria Beckham’s Makeup Collection Looks Like a Sellout

The Victoria Beckham Estée Lauder collection is already generating strong sales. Beckham’s e-commerce site that services the U.K., Europe, Hong Kong and Singapore was sold out by 9 a.m., Lauder reported an uptick in e-commerce sales from the line and hundreds of consumers and fans came to the specialty retailer to meet Beckham and buy into her brand of beauty. Read more at WWD.

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Celebs’ New Beauty Push: Color Cosmetics

“Two global celebrities—Rihanna and Victoria Beckham—last week unveiled prestige color cosmetics collaborations within 48 hours of one another. Also on Friday, Katy Perry revealed she is launching a mass market color cosmetics line in July for Covergirl that focuses on demi-matte lipsticks and longwear mascaras.  The deals are further evidence of a major ongoing shift in the beauty world, which for years was fueled by the latest celebrity fragrance and its subsequent slew of flankers.” Read more at WWD.

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