Posts tagged campaign
Chanel Courts Youth Segment With Lily-Rose Depp Announcement

“Chanel’s appointment of Ms. Depp as the face of a Chanel N°5 scent is likely a bid for younger consumers’ interest in the brand’s signature fragrance. Although the flagship scent’s status is iconic, many young consumers associate the original N°5 fragrance with older generations. As such, Ms. Depp announced her upcoming advertising campaign for the L’Eau fragrance on her personal Instagram account, hoping to tap into her 1.7 million followers of a similar age.” Read more at Luxury Daily.

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Nine Reasons to Fall in Love With Model Xiao Wen Ju—The New Face of L’Oréal Paris

“Effervescence is a personality trait that usually translates best in person, but Xiao Wen Ju seems to radiate it in every medium. The Chinese model sparkles in Fashion Week street style photos; in editorial shoots (styled as Warhol’s Marilyn for Italian Vogue); and on her massively popular Instagram feed. It’s exactly that X factor, together with a chameleonlike versatility, that has caught the attention of the fashion world, and now the beauty industry: Today, L’Oréal Paris announced Ju as its newest face.” Read more at Vogue.

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