“In the last 12 months alone a whole host of cosmetics companies have been jumping into the geek beauty market, albeit prompted mainly by tie-ins to big budget blockbusters. Last Fall CoverGirl launched a Star Wars collection to tie in with The Force Awakens while Walgreens recently released a Wonder Woman collection.” Read more at Racked.
Read More“Hot off the heels of its smash Gwen Stefani collab, everyone’s favorite IDGAF beauty brand announced Orange Is The New Black actress, Ruby Rose, as the brand’s newest spokesperson.” Read more at Refinery29.
Read More“On Friday afternoon, MAC finally officially announced its collaboration with Caitlyn Jenner, after months of speculation that it was happening. The #MACCaitlynJenner ‘collection’ consists of one lipstick in a rosy nude shade called Finally Free.” Read more at Fashionista.com.
Read More“Zac Posen is known for many things. From designing numerous fashion collections to his role as a judge on Lifetime’s Project Runway, he holds a spot as one of the most influential fashion experts of our generation. However, Zac has recently expanded his offerings by venturing into the beauty industry with a debut color collection in collaboration with MAC Cosmetics.” Read more at Forbes.
Read More“MAC Cosmetics is looking to a celebrity from its past to add a jolt to its holiday business. The color cosmetics brand has inked a deal with burlesque star Dita Von Teese to launch a new lipstick shade bearing her name on Dec. 9 in all MAC locations, including maccosmetics.com.” Read more at WWD.
Read More“This week brings us tantalizingly close to the November 5 debut of the Balmain x H&M collaboration. Incentive to shop the collection is hardly in short supply—but in case you need more, there’s a beauty bonus to consider. Each customer who makes a purchase at the launch will receive a sample vial of the Balmain x H&M fragrance. It’s a teaser for the limited-edition bottle set to drop on December 3.” Read more at Forbes.
Read More“After weeks of social media teasers, MAC Cosmetics took to Periscope today to introduce their 2016 Viva Glam spokesperson, Ariana Grande. Actually, Grande announced herself in the live stream. ‘I wonder who it is,’ she said from behind the camera, before appearing on-screen in the big reveal. The collection includes a matte, plum lipstick that feels perfect for the cold and a shimmering, pale pink Lipglass.” Read more at Forbes.
Read More“Do the creative teams at MAC Cosmetics ever sleep? We think not. The brand is forever launching a new collaboration with famous artists and coveted designers. The next fashion house to be immortalized in makeup is Zac Posen. MAC has been working backstage at Zac’s runway shows for years, so this collection is really no surprise. The limited-edition set will be a mix of eye, lip, and cheek products with brushes included.” Read more at Popsugar.
Read More“What do you get when makeup artist François Nars teams up with photographer Steven Klein? The most provocative, seductive, menacingly beautiful makeup collection we've ever seen. Here, the exclusive first look before it hits shelves October 15.” Read more at Allure.com.
Read More“Mariah Carey and MAC Cosmetics are teaming up to create both a limited-edition lipstick due in December and a full MAC Icon collection slated for spring 2016. But don’t expect red lipstick. ‘Here’s the thing,’ Carey said during a phone interview with WWD, speaking of All I Want, the lipstick which will be available in December online.” Read more at WWD.
Read More“Urban Decay has inked its first ever celebrity designer collaboration, a limited-edition collection with Gwen Stefani. Stefani is no stranger to Urban Decay and its parent L’Oréal—she served as a spokeswoman for L’Oréal and is a longtime fan of Urban Decay’s creator, Wende Zomnir. Stefani and Zomnir, who met when Stefani’s group No Doubt and Urban Decay were emerging, admired each other’s spirit for ‘making waves,’ in their respective industries.” Read more at WWD.
Read More“We always enjoy a beauty juxtaposition, and we have a feeling that Shu Uemura’s latest collection might be one for the books (and your makeup bag). The iconic Japanese beauty brand (renowned for its cult-favorite lash curler and hard-formula brow pencil still sharpened by hand) teamed up with street artist Oyama Enrico Isamu (a Tokyo native who now calls Brooklyn home) to devise a range of colors and compacts guaranteed to help you stand out in a crowded concrete jungle.” Read more at Style.com.
Read More“One of our most beloved, boundary-busting beauty brands is teaming up with one of our fave celebs for a philanthropy initiative that will warm even the most cynical of hearts. The makeup brand announced today that it's partnering with none other than Gwen Stefani to spearhead a new global initiative called the Ultraviolet Edge.” Read more at Refinery29.
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