Posts tagged men’s grooming
The Old Spice Brand Portfolio Gets a Makeover

“Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital infomercial to get the message out. The tongue-in-cheek campaign to promote the new collection features a series of digital infomercials hosted by Bob Giovanni, ‘the king of products,’ and is backed by a full refund if customers are not satisfied with claims that the formulations are now more effective.” Read more at Cosmetics Design.

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Kiehl’s Chris Salgardo Launches Epic Grooming Guide

“Chris Salgardo is saving face (literally) for gentlemen everywhere. The Kiehl’s president and brand new author just launched Manmade: The Essential Skincare and Grooming Reference for Every Man, which is chockfull of advice sans over-sophistication. The book caters to five archetypal guys: the modern gentleman, the hands-on man, the extreme dude, the rebel artist, and the renaissance man.” Read more at The Daily.

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Rob Lowe Debuts His New Skincare Line

“‘What is Rob Lowe’s secret’ is a sort of Hollywood parlor game, and now he’s finally spilling it: it’s, uh...a tasteful line of Rob Lowe-developed skincare products? File this under strange but true: for the last six years, he’s worked behind the scenes on Profile4Men, a set of five cleansers, serums, and shaving goops out this month.” Read more at GQ.

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