Posts tagged runway
Proenza Schouler to Show Cruise Collection in Paris

“Amidst the on-going shake up of the fashion calendar, cosmetics brand M.A.C, owned by Estée Lauder Companies, is backing designers aiming to expand the reach of their pre-collection presentations. The long-term initiative will kick off this Cruise 2017 season with New York-based Proenza Schouler, which will show its collection in Paris on July 4 to coincide with the city's upcoming haute couture week.” Read more at Business of Fashion.

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M.A.C Cosmetics Responds to Racist Trolls on Instagram

“Things took an ugly turn on Wednesday, when a photo the brand shared elicited a slew of racist comments from a section of the brand’s 8 million plus followers. M.A.C shared a backstage photo of a Black model wearing its Matte Royal lip color at the New York Fashion Week on Wednesday evening. The close-up photo focusing on the model’s lips was quickly bombarded with with racist slurs.” Read more at Digiday.

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How Will ‘See Now, Buy Now’ Fashion Shows Affect Beauty Brands?

“Burberry and Tom Ford, along with a handful of smaller labels like Rebecca Minkoff and Vetements, have recently announced that they're forsaking the traditional fashion calendar and showing collections that will be immediately available for purchase. Unlike a fashion collection, many beauty collections are planned a year or more in advance, so having new makeup available for a show and for purchase immediately poses less production challenges than it does for fashion.” Read more at Fashionista

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The One Beauty Item That Keeps Popping Up at Fashion Month

“From the mouths of makeup artists to your ears, the No. 1 MVP product for this season's runway shows is M.A.C’s upcoming range of tinted strobing cream. This highlighter fluid has been consistently used in looks for fashion month from New York to Paris. Right now, the cult makeup favorite (there are 444 reviews on MakeupAlley) comes in a sheer colorless formula, but come winter 2016, it will be available in red, silver, peach, and gold.” Read more at NYMag.com.

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How Beauty Brands Tap Backstage and Beyond

“Jeremy Scott’s front row was once almost exclusively composed of ‘downtown’ cool kids and indie magazine editors. Unsurprisingly, the crowd has diversified since the Karl Lagerfeld protégé was named creative director of Moschino in October 2013. But the Estée Lauder-owned beauty brand MAC warmed to Scott long before he made his mark at the Italian fashion house. “He has always been such an irreverent figure in fashion and pop culture,” notes MAC senior vice president and group creative director James Gager, whose team has been collaborating with Scott on his runway shows since 2010.” Read more at Business of Fashion.

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