Posts tagged study
How E-commerce Is Eroding Retailer Earnings: Study

“For 22 U.S-headquartered North American specialty apparel and beauty chains, the aggregate increase in brick and mortar sales was an anemic 3% since 2011, with sales per store declining by 5% over this period. Online sales for this group of retailers grew by 59% since 2011, reaching 17% of total company sales in 2015 versus 11.8% in 2011.” Read more at Retail Insider.

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65pc of Affluents Demand Highly Customized Shopping Experience: Report

“Close to three quarters of consumers say they look for the best price when buying luxury goods, and 60 percent believe that luxury does not necessarily have to mean expensive. However, even these careful buyers can be swayed with the right approach, as 40 percent expect to spend more on luxury items in the next 12 months.” Read more at Luxury Daily.

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How Indie Brands Are Reinventing the US Cosmetics Market

“According to the Kline researchers, one of the biggest reasons for the indie players’ success has been the power of engagement with consumers with these standout products, and much of that has come through social media. Social media tools such as Twitter, Facebook and Instagram have become a ‘cost-effective way of promoting a brand’ heightening a company’s ability to connect with a consumer on a very personal level.” Read more at Cosmetics Design.

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Better Clienteling Will Help Retailers Improve Sales, Service: Report

“According to a new study by Yes Lifecycle Marketing, many retailers are still unwilling or unequipped to tailor customer service to the individual. The study looks at retailers in a variety of different sectors and finds that many have not sufficiently tracked clientele and are thus unable to provide sales associates with the personalized data that will help initiate and close a transaction.” Read more at Luxury Daily.

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New Research Points to Bigger Impact From Microplastic Pollution

“A group of scientists in the UK have revealed new research that suggests the impact of microplastic pollution from cosmetic and personal care products may be even greater than first thought. The scientists, who are based at the University of Plymouth in Southwest England, show that the quantity of plastics contained in products such as scrubs and facial cleaners, means that as many as 100,000 of the tiny microbeads are released with every single application.” Read more at Cosmetics Design.

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L’Oréal, Dove Are Most Favorited Brands Among Social Media Users

“L’Oréal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, while McDonald’s and Monsanto rank near the bottom of the referral list, according to a survey. The research from WPP Plc’s Social@Ogilvy agency and SurveyMonkey will be presented at the Cannes Lions advertising gathering on Wednesday.” Read more at Bloomberg.

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How Beauty and Fashion Brands Can Win on Instagram

“When Estée Lauder hired Kendall Jenner as its newest face, it did so with the intention of capturing a fan shopper base—Jenner’s immense popularity on social media being one major factor in accomplishing that goal. According to a new study on brands’ use of Instagram from the research group L2 Inc, Estée Lauder has, in fact, made strides on that front.” Read more on Fashionista.com.

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