Posts tagged vloggers
L’Oréal Paris, YouTube to Launch BeautyTUBE in France

“L’Oréal Paris has created with YouTube’s support BeautyTUBE, billed as an online beauty academy that’s an incubator for rising talents in France, WWD has learned. For its first edition, going live in June, 10 people were selected through YouTube for their personalities and viewpoints on beauty—comprising all product categories and style.” Read more at WWD.

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Death of the Beauty Counter: How Social Media Is Changing the Industry

“Makeup is a learned skill. Most of us had to seek guidance from a sister, a friend, or a stranger behind a beauty counter. Now, things are changing. The internet and social media have replaced this intimate experience with far more efficient tools. While there are no hard-and-fast statistics on the matter, it's clear that the youth of today is learning about beauty from the ‘beauty gurus’ of Instagram and YouTube.” Read more at Refinery29.

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Fashion and Beauty Brands Are Investing More in Influencer Marketing Than Ever

“According to a new study published by the Fashion and Beauty Monitor, U.S. and U.K.based companies see influencer marketing as such a crucial advertising tool that budgets dedicated to it are projected to increase a whopping 59 percent in 2016. The majority of the respondents claim that their respective companies already work closely with influencers on paid projects and placements.” Read more at Fashionista.

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How Ipsy Founder Michelle Phan Is Using Influencers to Reinvent the Cosmetics Industry

“Ipsy is investing heavily into building up its already 10,000-person-strong network of amateur beauty vloggers. Together with Ipsy’s in-house stylists, they generate 300 million social media impressions a month for the company. Ipsy gets exposure (it has so far done very little paid advertising) and more views of its ad-embedded YouTube content.” Read more at Fast Company.

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L’Oréal Sells Michelle Phan Beauty Range Back to Her

“Michelle Phan has parted ways with L’Oréal, buying her own beauty line from the company. Em Michelle Phan has been sold to Ipsy – a company co-founded by Phan herself. Phan first partnered with L’Oréal as the first official video make-up artist for Lancôme and launched her cosmetics range in 2013. At the launch, she referred to Em Michelle Phan as ‘a dream come true.’” Read more at Cosmetics Business.

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Lisa Eldridge’s Brushstroke of Genius

“Lisa Eldridge moves quickly and quietly, her bristle brushes and eyebrow pencils, shadows, serums and powders all ready and in order. Her gentle voice flows as she begins to apply a Fusion Beauty smoothing concealer across her face. Eldridge is creating a look for her YouTube channel, where she has amassed over a million followers.” Read more at Business of Fashion.

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Michelle Phan Launches Premium Video Network ‘Icon’

“New-media celebrity Michelle Phan has announced a premium video network called Icon. Together with Endemol Beyond, Ms. Phan created Icon, a lifestyle network that aims to help you ‘be your best self,’ according to a promotional video on Youtube. The network debuts in the U.S. and U.K. today and will roll out in Asia and Western Europe later this year.” Read more at Ad Age.

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