Noticed: Lancôme’s High-Tech Custom Foundation

 

Lancôme has just debuted Le Teint Particulier Custom Made Makeup, the brand’s first personalized product, exclusively at two Nordstrom locations stateside. The lightweight liquid foundation is freshly mixed in-store using patented technology that matches the shade to more than 20,000 different skin tones. Through a one-on-one consultation, a beauty advisor will scan the client’s complexion using a handheld gadget to determine the correct shade with fingerprint-like accuracy. Then the precisely right pigments are blended in an airtight machine to prevent oxidation and protect colour integrity. The foundation itself is long-wearing, hydrating and free of oil, fragrance and parabens.

As cosmetic companies expand their foundation colour ranges in an attempt to court an increasingly diverse/multiculti population, Le Teint Particulier gives Lancôme a distinct advantage. A program this fine-tuned allows more inclusivity than anything off-the-shelf could offer, with the bonus of enticing customers directly to the beauty counter to find their match.

For now, Canadian consumers will have to sit tight, as a launch date north of the border has yet to be announced.