Lancôme has just debuted Le Teint Particulier Custom Made Makeup, the brand’s first personalized product, exclusively at two Nordstrom locations stateside. The lightweight liquid foundation is freshly mixed in-store using patented technology that matches the shade to more than 20,000 different skin tones. Through a one-on-one consultation, a beauty advisor will scan the client’s complexion using a handheld gadget to determine the correct shade with fingerprint-like accuracy. Then the precisely right pigments are blended in an airtight machine to prevent oxidation and protect colour integrity. The foundation itself is long-wearing, hydrating and free of oil, fragrance and parabens.
As cosmetic companies expand their foundation colour ranges in an attempt to court an increasingly diverse/multiculti population, Le Teint Particulier gives Lancôme a distinct advantage. A program this fine-tuned allows more inclusivity than anything off-the-shelf could offer, with the bonus of enticing customers directly to the beauty counter to find their match.
For now, Canadian consumers will have to sit tight, as a launch date north of the border has yet to be announced.