Sales of Bright Hair Colour Are Soaring

A rainbow-haired Britney Spears at the 2015 Teen Choice Awards (Photo: Variety/REX USA)

A rainbow-haired Britney Spears at the 2015 Teen Choice Awards (Photo: Variety/REX USA)

Consumer demand for not-found-in-nature rainbow hair shows no signs of fading. After eight consecutive quarters of growth, U.S. sales of bright salon hair colour in Q1 were up 48 percent versus the same quarter in 2014, according to recent data from global consulting and research firm Kline. Leading the way in this surge was Joico’s Vero K-Pak Color Intensity dye, which saw a 208 percent growth over the same time period last year. In its analysis, Kline acknowledged the influence of pastel-haired celebrities on the trend, notably Kelly Osbourne and Katy Perry.

Once an anti-mainstream statement look, an unconventional dye job has become rather commonplace, as a quick swipe through Instagram confirms. From models to bloggers to singers, here are just some of the bright-haired beauties driving the trend.

 

THE MODELS

Gigi Hadid

When the face of Maybelline dip-dyed her hair blue on August 7, it made headlines on sites like TeenVogue.com and Style.com.

 
 

Georgia May Jagger

The newly appointed global face of Garnier Fructis went full-on rainbow at the end of July, courtesy of colourist Alex Brownsell at Bleach London.

Kylie Jenner

Keeping up with Kylie’s hair colour should be its own show. The reality star sported pale blue hair in July, celebrated her 18th birthday on August 10 with long platinum hair, and was back to brunette in between.

Soo Joo Park

Best known for her platinum blonde hair, this global ambassador for L’Oréal Paris and Redken Extreme debuted a greenish-blue tint on Instagram two months ago.

Charlotte Free

An early adopter of the trend, this L.A.-born model is well-known for a revolving door of pastel-hued hairstyles.

THE BLOGGERS

Lauren Conrad

The lifestyle blogger and former star of The Hills accidentally dyed her blonde hair pink in 2013 after taking part in a celebration for India’s Holi festival.

Eugénie Grey

A multi-coloured ombré fade from blue to yellow has become the hair signature of this Los Angeles–based style blogger, who runs the site FeralCreature.com

Kailey Flyte

Based in Portland, Oregon, Kailey Flyte is one of many who have adopted a mermaid-inspired look, penning the blog Mermaidens.

Sanam

This pink-haired artist appeared in Rihanna’s video for “Bitch Better Have My Money” after the singer discovered her Instagram account @trustmedaddy.

THE MUSICIANS

Grimes

The Canadian musician and singer, seen here getting ready for the 2015 Met Gala in May, has become a darling of the fashion world, finding fans in Karl Lagerfeld and Donatella Versace.

Katy Perry

Always in a state of reinvention, singer Katy Perry has experimented with vibrant hues all over the spectrum.

Kelly Osbourne

No stranger to controversy, singer and TV personality Kelly Osbourne has sported colourful hair on and off since her early days on The Osbournes.

Nicki Minaj

It’s no surprise that Nicki Minaj, whose albums include Pink Friday and The Pinkprint, occasionally sports a bubblegum ’do.