Tomorrow, French natural beauty brand L’Occitane will open the doors to its latest premium boutique, located in the Toronto Eaton Centre. Featuring elevated design elements (including a storefront adorned with real immortelle flowers, a signature ingredient), the shop will place a greater focus on the company’s skincare, with a separate Beauty Room for consumers to receive consultations and mini facials.
Since 2010, L’Occitane has grown from 10 Canadian boutiques to 34. While it already has other premium boutiques (including Yorkdale Mall, Bloor Street and Robson Street), the brand has been waiting “for some time” to snag space in the Toronto Eaton Centre, says David McConnachie, general manager of L’Occitane Canada. Now, with the mall’s forthcoming luxury arrivals, such as Saks Fifth Avenue (early 2016) and Nordstrom’s (fall 2016), the moment seemed right, McConnachie explains.
Founded in Provence in 1976, L’Occitane has boutiques in nearly 100 countries worldwide, and creates and develops over 100 products annually, spanning face care, bath and body, fragrances, haircare, men’s grooming and other categories. The company reported net sales of €1,177.9 million in its FY 2015 Annual Report.
In the report, the company touched upon FY 2016 plans for a new marketing program (focused on digital, marketing communication and product sampling), and noted its intention to invest in “attractive flagship stores with optimised footfall and sales conversion.”