[UPDATE: Due to a change in plans, NYX has revealed that its first Canadian stand-alone location to open will be at Mississauga’s Square One Shopping Centre, not Queen Street West in Toronto, as previously announced. The Square One store will open to the public on October 29, while the opening of the downtown Toronto flagship has been rescheduled for later this fall.]
NYX Cosmetics has released renderings of its first Canadian freestanding store, slated to open in downtown Toronto. After challenging fans to find and share its “secret” address on social media using the hashtag #NYXintheSIX, the LA-based brand has confirmed that its new space is located at 363 Queen Street West. Currently, NYX’s range of budget-friendly makeup is carried in Canada at Rexall, London Drugs, Lawtons Drugs and Jean Coutu.
This weekend, NYX will reveal its newest launches at the IMATS (International Makeup Artist Trade Show), happening at the Metro Toronto Convention Centre.