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bliss enters fragrance market

July 8, 2010 by admin in Featured

Trendy skincare brand bliss is entering the fragrance category with an uplifting scent that blends vibrant citrus notes with dewy greens and bright florals. The mood-boosting fragrance will debut exclusively at beauty retailer Sephora and will retail for $59 for a 50 ml eau de toilette spray and $20 for a 10 ml rollerball. It’s expected to be a big seller for Sephora. (bliss skincare has a devoted following who swear by its skin and bodycare products.)

The bliss eau de toilette opens with notes of bergamot, dewy greens and cucumber before revealing heart notes of lily, sunny blooms and ylang ylang. ¬†The drydown consists of violet flower and transparent musk. ¬†It’s meant to evoke a feeling of happiness and contentment. Even the frosted blue bottle communicates a feeling of serenity.

by Dave Lackie

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