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New: Physicians Formula Youthful Wear Collection

February 28, 2012 by Cosmetics Mag in More Highlights

Women who want more from their makeup need look no further than Physicians Formula Youthful Wear – a range of base and coverage products that cover and conceal imperfections and pack serious skincare benefits. The line includes three products that can be used individually or together: Cosmeceutical Youth-Boosting Concealer, a 3-in-1 wand with a lightweight, yellow-hued Correcting Cream to target undereye circles, a Covering Stick to mask imperfections, and a blending tool to fuse the two seamlessly. Cosmeceutical Youth-Boosting Primer + Foundation SPF 15 easily smoothes onto skin to provide long-lasting coverage. Cosmeceutical Youth-Boosting Powder refines the skin, giving it a flawless finish.

Among Youthful Wear’s power ingredients: encapsulated ceramide 3 and hyaluronic acid, which act like micro-sponges to attract moisture to skin cells, which helps smooth the look of fine lines and wrinkles. Magnesium silicate and silica microspheres optically diffuse and blur imperfections, while absorbing excess oil on the skin. Meanwhile, laminaria algae extract, a plant-based medicine rich in proteins, polysaccharides, carotenes and vitamins, helps to tone, moisturize, protect, and restore minerals to the skin.

Physicians Formula Youthful Wear is now available at drug and mass-market stores for about $13 each.

-Jennifer Keen

 

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