Trending Term: /'bakiNG/

/'bakiNG/ (verb)

We can high-five RuPaul’s Drag Race and Kim Kardashian West’s makeup artist Mario Dedivanovic for taking the word “baking” out of the kitchen and into our beauty routines. What it entails: Over a concealer base, a generous amount of translucent powder is applied under the eyes and on the high points of the face (cheekbones, bridge of the nose, chin and forehead). The powder is allowed to sit and bake (or cook) with the warmth of your skin for two to five minutes before being dusted off.

Why do it: It soaks up facial oil, boosts the staying power of base makeup, mattifies and deters creasing.