Editor’s Picks: The Year of the Rabbit Lunar Products
This Chinese New Year is predicted to be optimistic, which is exactly what the beauty industry needs. After several years of sharp declines and a tough road to recovery, the industry is hungry for optimism. 2023 is the year of the rabbit; In Chinese culture, the rabbit is considered the luckiest of the 12 zodiac animals and it represents PEACE and LONGEVITY. Early indicators in beauty data are suggesting that consumers are back to spending more on beauty and are feeling “optimistic” about 2023.
So how has the year of the rabbit impacted beauty products and brands? Let’s look at some examples of year of the rabbit influences!
MAC - Extra Dimension Skinfinish / New Year Shine:
A liquid-powder highlighter that gives a luminous, well-defined finish, encapsulated in special-edition, red-lacquered ombré packaging.
MAC - Matte Lipstick / New Year Shine:
A creamy matte Lipstick formula in all-new and best-selling hues with high colour payoff, encapsulated in special-edition, red-lacquered ombré packaging.
Clinique - Lunar New Year Even Better Clinical™ Radical Dark Spot Corrector + Interrupter:
Clinique's gold-standard dark spot corrector serum in a jumbo-sized, limited-edition design to celebrate Lunar New Year.
Bobbi Brown - Luxe Eye Shadow Quad:
This multidimensional eye palette is designed to give eyes a lustrous look with instant incandescence. Featuring 2 high-impact finishes, our chromatic formulas can be applied dry or with a damp brush to intensify the look.