Jessica Alba Expands Honest Beauty

“Jessica Alba, the new standard bearer for celeb-entrepreneur, is expanding The Honest Company, the online retailer she cofounded in 2011, but she’s also feeling the heat of her fame. Fresh off a controversy surrounding the brand’s SPF 30 sunscreen—which became the subject of an angry online grassroots campaign claiming the product didn’t work, complete with photos that showed badly sunburned users—Alba is gearing up for the Sept. 9 launch of a full color cosmetics and skin-care line called Honest Beauty.” Read more at Women’s Wear Daily.