L’Oréal Paris has named Kristina Bazan as the brand’s first ever “e-spokesperson.” The 21-year-old has built a massive online fan base with her personal lifestyle blog, Kayture, with 2 million followers on Instagram alone. In her new role, the modelesque beauty will co-create exclusive content and cover all of the brand’s makeup events. Until now, L’Oréal’s roster of ambassadors has centred on traditional celebrities, such as actresses Blake Lively and Naomi Watts and models Karlie Kloss and Doutzen Kroes, but this move is just one more sign of the beauty empire’s growing investment in digital. Read on for more fast facts about this global influencer.
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