Emily Weiss: Blogger to Social Brand Builder

“When Into The Gloss blogger Emily Weiss launched Glossier, her digital-first beauty brand, last October, she knew she wanted to ground the business in feedback from consumers. Over the past year, Weiss has gleaned plenty of insights — from Instagram comments, emails and online surveys — that she has been able to leverage as she develops her brand, product offering and customer experience. Take, for instance, consumers living outside of the US, who were unable to order products. ‘The number one question we get is about international shipping,” Weiss says. “It pained me.’” Read more at Business of Fashion.