“There are beauty launches, and then there are beauty launches. When Emily Weiss created her blog, Into the Gloss, it made people stop and think about the beauty industry. And with the launch of Glossier, she did the same for products. The Phase 1 set was a carefully curated mix of skincare basics. And today, Phase 2 introduces makeup staples to deliver Glossier’s signature simple yet elegant aesthetic.” Read more at Forbes.com.
Read More“When Into The Gloss blogger Emily Weiss launched Glossier, her digital-first beauty brand, last October, she knew she wanted to ground the business in feedback from consumers. Over the past year, Weiss has gleaned plenty of insights — from Instagram comments, emails and online surveys — that she has been able to leverage as she develops her brand, product offering and customer experience. Take, for instance, consumers living outside of the US, who were unable to order products. ‘The number one question we get is about international shipping,” Weiss says. “It pained me.’” Read more at Business of Fashion.
Read More“When it comes to girl bosses, it doesn’t get much more bossy (in that good, Beyonce-condoned way) than Emily Weiss, who, with Into the Gloss, pretty much informed every beauty cabinet decision made post-2010, and then gave us exactly what we needed with Glossier’s must-have products (we’ll never use another primer again, btw).” Read more at The Coveteur.
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