Key To Success: Beauty Box Company Birchbox Says It’s Not Just About the Box
“This September, Birchbox is 5 years old. And in the last 5 years, it’s grown exponentially: the company has raised over $70 million in funding, operates in six countries, has nearly 300 employees, over 800 brand partners, and nearly a million subscribers. Yet in Birchbox’s initial years, it wasn’t such a straight shot to success. A number of companies (i.e. Ipsy, Glossybox) emerged, offering similar beauty boxes in the mail — all with a similar selection of samples from top brands.” Read more at Forbes.