Gwyneth Paltrow, Karen Behnke and Juice Beauty Launch Organic Makeup Line

“‘Juice Beauty had been in a place to hire what we call a Triple A List celebrity partner for a long time,’ Behnke says. ‘But I couldn’t help feeling, That’s not us. We wanted someone who could actually walk the walk of our brand… and Gwyneth embodied not only the entrepreneurial spirit and business savvy we were looking for, but also the true passion for clean, but fun, living.’” Read more at Forbes.