Gwyneth Paltrow, the Oscar-winning actress turned online lifestyle guru, is in a familiar environ: the promo junket. Except the project she’s hocking today isn’t a new feature film; it’s Goop’s first-ever fragrance, simply called Edition 01 Winter. My first question: What is more grueling, forging a career in Hollywood or an online business in the tech world? Read more at Vanity Fair.
Read More“Entrepreneur Karen Behnke of Juice Beauty has been busy working on the organic skincare and makeup concoctions for over a decade. She recently partnered with Paltrow for Goop’s skincare products (providing the scientific rigor needed), and had Paltrow come on board as a creative director at Juice Beauty, spearheading their new makeup line.” Read more at Forbes.
Read More“Gwyneth Paltrow’s new Goop beauty line is actually good, non-toxic, organic, edible, and starting to sell out. The line went on sale exactly a week ago and one of its priciest items, the $125 Discovery Set, is already gone from the website. None of the standalone products have sold quite as well as the set, which seems to speak to people’s interest and curiosity in Paltrow’s new venture.” Read more at Racked.
Read More“In January, Gwyneth Paltrow announced the launch of a new line of skin care, Goop by Juice Beauty, which will be sold through her juggernaut lifestyle company starting on March 1. Paltrow has applied her all-natural philosophy to products like cookbooks and makeup before, so it's unsurprising the new Goop skincare is, as she proudly announced to Vogue, nontoxic, up to 99% organic and free of any ‘chemicals, parabens and silicones.’” Read more at Style.Mic.
Read More“‘Juice Beauty had been in a place to hire what we call a Triple A List celebrity partner for a long time,’ Behnke says. ‘But I couldn’t help feeling, That’s not us. We wanted someone who could actually walk the walk of our brand… and Gwyneth embodied not only the entrepreneurial spirit and business savvy we were looking for, but also the true passion for clean, but fun, living.’” Read more at Forbes.
Read More“If you’re wondering how Gwyneth Paltrow manages to always look so good, it might have something to do with Juice Beauty, a company that she is an investor in. For the what’s what on organic beauty and for an inside look at the brand’s San Francisco office, we sat down with founder & CEO Karen Behnke.” Read more at E! Online.
Read More“Actor Gwyneth Paltrow is launching a lifestyle publishing imprint called Goop with Grand Central Publishing in the US. Goop Press will be curated in conjunction with Grand Central Life & Style, according to Associated Press. The imprint will start off by publishing four books a year, beginning with Paltrow’s It’s All Easy cookbook which will be published in April 2016. An as yet untitled beauty book is also scheduled for release in the autumn.” Read more at The Bookseller.
Read More“Juice Beauty is helping to create Goop’s first private-label product, Goop by Juice Beauty, an organic skin-care line due out in March 2016. As part of the arrangement, Paltrow is also serving as Juice Beauty’s creative director for makeup, helping to design an organic makeup collection for the company called Juice Beauty Phyto-Pigments, which will be available in January 2016.” Read more at Fast Company.
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