Why Big Brands Are Getting Into the Subscription-Box Business

“If Amazon revolutionized retail with efficiency and ease, it took some of the joy of discovery out of the picture. Subscription boxes may be the antidote. Inherently personal (most are personalized to your tastes) and with the element of surprise built in (you never know exactly what you’re going to get), subscription boxes bring a bit of playfulness back to shopping.” Read more at Digiday.