Pantene Plucks NFL Players for Its “Strong Is Beautiful” Campaign

Pantene has enlisted some of the NFL’s top players to star in a new ad campaign. This surprising Super Bowl–themed installation of the brand’s “Strong Is Beautiful” initiative features fan favourites like Dallas Cowboy Jason Witten and Pittsburgh Steeler DeAngelo Williams spending quality time with their daughters at the hair salon.

In a refreshing departure from your typical glossy-model-plus-wind-machine ads, each of the four adorable YouTube videos follows through the hair plays of the footballing fathers as they attempt a “dad-do.” While hairstyling is typically thought to be in the mother’s end zone of parenting, these short clips celebrate the benefits for young women of cultivating a strong father-daughter relationship, like increased self-confidence and self-reliance.