As Olympic athletes step into the spotlight, Dove is putting the media in the hot seat. In a new interactive campaign, the Unilever-owned brand is calling out media commentators who focus on female athletes’ looks over their accomplishments.
Read MoreToday, Rimmel London announced that it has appointed Cara Delevingne the new face of the cosmetics brand. The famously bold-browed British model and Suicide Squad actor, 23, was tapped for her “strong look and trendsetting style,” as well as her social-media clout, which reaches 36 million fans across all platforms.
Read MoreThe Body Shop is celebrating its 40th anniversary with a renewed commitment to corporate social responsibility. “We have set ourselves a significant goal to be the world’s most ethical and truly sustainable global business,” said chairman and CEO Jeremy Schwartz in an official statement released Wednesday.
Read MorePantene has enlisted some of the NFL’s top players to star in a new ad campaign. This surprising Super Bowl–themed installation of the brand’s “Strong Is Beautiful” initiative features fan favourites like Dallas Cowboy Jason Witten and Pittsburgh Steeler DeAngelo Williams spending some quality time with their daughters at the hair salon.
Read MoreItalian fashion blogger Chiara Ferragni announced via her site, The Blonde Salad, on Tuesday that she’s been named Pantene’s new global ambassador. The 28-year-old is one of the top-earning style bloggers in the world.
Read More“I need to start doing makeup tutorials,” Zendaya captioned a recent selfie where she’s sporting an impeccable rose smoky eye. “Yes, please!” was the collective response of her 19.5 million Insta followers, who constantly double-tap the star’s varying beauty looks. Wish granted thanks to CoverGirl, which just signed the 19-year-old singer/actress as its latest spokesperson. The first ad featuring Zendaya, who plays a high-school student turned undercover spy in the Disney sitcom K.C. Undercover, will premiere during the Grammys on City on February 15.
Read MoreToday, Revlon announced that it has a new global brand ambassador and, for the first time in about a decade, a new perfume. Television personality Alejandra Espinoza will be the face of the upcoming Love Is On Eau de Toilette. Born in Mexico and raised in southern California, Espinoza is the host of “La Banda,” a music-based reality-competition show, on Univision, the Spanish-language network co-developed by Simon Cowell’s Syco Entertainment. The former beauty pageant winner boasts a large social-media fan base, with more than three million likes on her Facebook page. Beginning next month, Espinoza will appear in TV, print, in-store, digital and social-media campaigns for Love Is On, as well as for Revlon colour and hair products.
Read MoreThanks to Insta filters and photo-editing apps, anyone with a smartphone can tap or swipe their way to a flawless-looking face. When it comes to beauty advertisements, however, women are looking for something a little more real, suggests new findings from Mintel. In its recent Color Cosmetics US 2015 report, the market research firm explored a common gripe that women have with colour cosmetics ads: a lack of authentic imagery.
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