Unilever PLC is in talks to acquire Honest Co., the consumer-products retailer co-founded by actress Jessica Alba, according to people familiar with the matter. Unilever, maker of Dove soaps and Axe body sprays, is discussing a deal valued at over $1 billion but significantly less than the $1.7 billion valuation that was placed on Honest in a fundraising round last year, the people said. Read more at The Wall Street Journal.
Read More“Dollars Shave Club has 3.2 million members, according to the statement. The company sells razors for as low as $1 month, as well as shaving supplies. It recently expanded its product line into hair care, offering pomade and hair cream that’s made a comeback with young male consumers.” Read more at Bloomberg.
Read More“Axe, the brand that wants to make all men everywhere completely and utterly irresistible, has cleaned up its act. This week, Axe, which you might be surprised to learn is 30 years old, rebranded itself with a new ad campaign that encourages guys to ‘find their magic.’ Guys no longer want to be defined by society's idea of masculinity and the new campaign focuses on finding your confidence in whatever makes you unique.” Read more at Huffington Post.
Read More“As an ever-increasing number of countries make moves to end the testing of consumer products on animals, Unilever has partnered up with the US Environmental Protection Agency (EPA) to develop alternative testing strategies. The partnership states it will work towards ‘groundbreaking’ scientific approaches to uncover testing alternatives, focusing on reducing the large timescales and costs currently attached to available alternative methods.” Read more at Cosmetics Design.
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