The ability to compose a unique product versus pacing a store floor has inspired a new generation of startups to take aim at the beauty industry. These companies are reimagining how we purchase everything from nail art to hair products.. Read more at Fast Company.
Read More“Teaching computers about aesthetics involves designing sophisticated algorithms to recognize and measure features like wrinkles, face proportions, blemishes and skin colour. And the beauty industry is rapidly embracing these high-tech tools to respond to consumers’ demand for products that suit their individual tastes and attributes.” Read more at The Globe and Mail.
Read More“Has the Internet made the business of customised beauty more viable today than it was a decade ago? A crop of new custom beauty start-ups seems to think so, inspired by the success of personalised products in adjacent categories, like footwear and apparel, from Nike iD to customisation platforms like Zazzle — which says it generated more than $250 million in sales in 2015.” Read more at Business of Fashion.
Read More“Saks’ latest endeavor introduces a consumer offering that brings the retailer’s in-store experience directly to its online shoppers. Through the initiative, consumers can connect with Saks Associates around the clock, every day of the week, to reap the benefits of its personalized services. For the online service program, Saks teamed with retail technology firm Salesfloor.” Read more at Luxury Daily.
Read More“From customized shampoo to tailor-made multivitamins, these bespoke products are also attracting investors who are betting that consumers will pay a premium for products that are designed just for them. Yoram Wurmser, an analyst at eMarketer, said there has been a strong trend among consumers away from items with recognizable logos to individualized experiences and products.” Read more at CNBC.
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