“Whereas older generations of consumers pledged loyalty to one or two department store beauty counters, today's young women are comfortable going on Sephora.com to purchase a product they only just learned about from a YouTube vlogger. Now, a group of savvy entrepreneurs is taking advantage of this evolving landscape by launching direct-to-consumer beauty and grooming brands like Glossier, Stowaway, Bevel, Onomie and Context (to name just a few) that speak to the millennial consumer.” Read more at Adweek.
Read More“Move over Mary Kay. There’s a new and more hip, direct beauty seller in town. Model, talk show host and entrepreneur Tyra Banks is expanding a test of direct selling for Tyra Beauty. This week, Banks is opening up enrollment for what she calls ‘Beautytainers’ to sell the line of face, lip and eye products. This follows a successful beta test that started with 200 representatives in March and has swelled to more than 1,000 during the pre-launch period.” Read more at WWD.
Read More“After years as the top global direct sales company, Avon slipped out of that spot in 2014. So, are we looking at the end of the era in which women purchased beauty products from friends and neighbors who sold door-to-door? Not necessarily. There are a number of young, upstart companies that are trying to succeed using the Avon model—albeit with modern twists such as selling via social media.” Read more at Fortune.
Read More“Everyone seems to know who the Avon lady is—except for Avon. The company is struggling with its identity. It remains heavily entrenched in the U.S., even though most of its business is abroad. It is one of the biggest direct sellers of beauty products and relies heavily on personal relationships, but it lagged behind in developing an online strategy and hasn’t capitalized on the opportunities of social media.” Read more at The Wall Street Journal.
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