“Halal, the Arabic word meaning ‘allowed’ or ‘permissible,’ is generally used to describe food that adheres to Islamic dietary law. This law bans things like pork and alcohol and dictates how animals must be slaughtered, for example. But now, savvy female entrepreneurs are bringing the standard to makeup by creating cosmetic lines that promise to not only follow Islamic law, but to offer more natural and safer makeup for non-Muslims too.” Read more at Shape.
Read More“Online searches for ‘halal makeup’ were virtually nonexistent before 2013 and have held a steady interest since, at least based on Google Trends. Market research predicts that the halal makeup market in Saudi Arabia is projected to grow 15% between 2015 and 2020. Many owners of halal cosmetics companies believe the term applies more broadly to a lifestyle that is ethical. When it comes to the actual makeup, halal products are free of any ingredients that have pork or contain alcohol, but other details vary.” Read more at Style.Mic.
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“At this week’s CEW Beauty Insider event in New York City, a panel of multicultural beauty market leaders discussed the transition to a psychographic and needs-based cosmetics and personal care business. Lifestyles, beauty preferences, and individual needs influence consumer choices now much more directly than simple demographics or regional conventions do. And the flourishing multicultural beauty market has a lot to do with this shift.” Read more at Cosmetics Design.
Read More“Korean cosmetics manufacturers, like Talent Cosmetic, have been seeking out halal certifications — despite the fact that the Muslim population within Korea is extremely small. The main reason? Muslim consumers are spending an increasing amount of money on cosmetics.” Read more at Refinery29.
Read More“The angry rumblings and confused lamentations are all over social media. They’re coming from diehard customers of Fashion Fair cosmetics, a brand founded in 1973 to cater to African American women at a time when major makeup companies essentially ignored them. Where is the Bronze Loose Powder? Where’s the Perfect Finish Souffle Makeup? What about the Brown Sugar Foundation Stick? Customers who rely on Fashion Fair for exact skin tone matches and perfectly flattering lipsticks have been unable to locate their favorite products — or any products at all.” Read more at The Washington Post.
Read More“Coming off the holiday season—a time when an excess of glitter and gloss doesn’t just go unjudged, but is actually celebrated—is the perfect time to reflect on what was a fabulous year for big-name cosmetic brands in multicultural markets.” Read more at Marketing Magazine.
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