M.A.C Cosmetics has announced it will be the official makeup sponsor for the nascent Toronto Men’s Fashion Week (TOM*). Established in 2014, the event will showcase fall/winter collections February 22 to March 1, 2016.
Read MoreHow do you court a consumer base not quite convinced they want or need what you’re selling? That’s the billion-dollar question for beauty and grooming brands wooing the men’s market.
Read MoreGroupe Marcelle has set its sights on the modern gentleman with the launch of a brand new skincare line, CW Beggs and Sons. The Lachine, QC–based company named the range after Charles Waugh Beggs, the entrepreneur who founded Marcelle toiletries in Chicago, back in 1874 (hence the city and date on this new packaging). Currently sold online at cwbeggs.com and Birchbox U.S., with plans for in-store distribution on the horizon, the extensive lineup includes both basics, like cleansers and moisturizing lotion, as well as more novel offerings, such as a $98 anti-aging elixir made with colloidal platinum, and two shades of a manly tinted moisturizer with soft-focus pigments. We spoke with François Lafortune, vice-president of marketing at Groupe Marcelle, for the new brand’s backstory.
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