Fast-growing beauty startup Deciem has opened the doors to its first store in downtown Toronto, a 1,000-square-foot space located at 881 Queen Street West.
Read MoreA brash, fast-talking, Adidas-sneaker-wearing former software geek, Deciem founder and serial entrepreneur Brandon Truaxe isn’t like other beauty CEOs. His company site declares he’s “screwed up!” His apparent business tag line—painted in all-caps outside his new Toronto HQ—is “THE ABNORMAL BEAUTY COMPANY.”
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