Deciem Opens First Toronto Store


Fast-growing beauty startup Deciem has opened the doors to its first store in downtown Toronto, a 1,000-square-foot space located at 881 Queen Street West.

The company is also headquartered in Toronto, manufacturing a wide range of products under a wide range of brands, all of which will be sold in the new store. Its ambitious portfolio includes skincare (NIOD), beauty supplements (Fountain), men’s grooming (Ab Crew) and other categories. Deciem recently revealed plans to launch three more brands, Stemm, Mesh and Loopha, this year.

The new Queen Street West flagship is just the start of Deciem’s retail strategy: a second Toronto store is slated to open within a few months.

Also in the coming months, the company will open locations in Seoul, South Korea; London, England; and Sydney and Melbourne, Australia.