Posts in fragrance
Hot Launch: The First Men’s Scent From Dior in 10 Years

Despite the similar-sounding (and likely-to-confuse-consumers) name, Dior Sauvage—the house’s first fragrance for men in a decade—is not a spin-off version of the brand’s beloved Eau Sauvage (the aromatic citrus released in 1966). With this entirely new brew, in-house perfumer François Demachy wanted freshness but also excess.

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