Fresh Cosmetics’ Secret Weapon? Monks
“If you had to be cloistered for the rest of your life, this would be the place: At the end of a remote winding road, through hayfields and deep forests in the mountains of the Czech Republic, lies a monastery few people ever see. But if you were a major cosmetics company looking to manufacture a global-blockbuster face cream, this is not the spot you would choose. Unless you were Lev Glazman and Alina Roytberg, founders of Fresh cosmetics, a brand known for turning off-the-wall ideas into bestsellers. In 2000, when the company was acquired by LVMH,a monastery turned out to be precisely what Fresh needed for the production of its new luxury moisturizer, Crème Ancienne.” Read more at The Wall Street Journal.