How the 18-Year-Old Anastasia Beverly Hills Brand Became the Buzziest Beauty Company On the Internet

“Anastasia Soare and her company Anastasia Beverly Hills—which originally launched as a brow product brand in 1998—are now the undisputed beauty queens of Instagram. According to WWD, the brand has the highest earned media value on the platform. (To come to this designation, Tribe Dynamics analyzed data from over 50,000 influencers.) To put this into perspective, ABH has almost double the earned media value of MAC, which dominates every other social media platform, on Instagram.” Read more at