Posts tagged Anastasia Beverly Hills
Brows on Fleek: Why Anastasia Beverly Hills Is the Most Followed Beauty Instagram Account

“Anastasia Beverly Hills, launched in the late 1990s by mother-daughter duo Anastasia and Claudia Soare, doesn’t have the brand awareness of peers like Mac and Benefit. What it does have, however, is the most followed Instagram beauty account on the platform, with 7.5 million followers. The beauty industry average is 1.4 million followers.” Read more at Digiday.

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Instagram Drives Anastasia Beverly Hills’ Sales

“Talk about David outwitting Goliath: Anastasia Beverly Hills is the most liked beauty brand on Instagram by far. For the second quarter of 2015, Tribe Dynamics estimated Anastasia Beverly Hills’ earned media value on the social media platform was $46.5 million, versus $26.4 million for MAC and $17.2 million for Too Faced.” Read more on WWD.

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