Posts tagged Bobbi Brown
Bobbi Brown on Creating a Beauty Empire and the One Product She Can't Live Without

Bobbi Brown might be a globally recognised brand - one that hit $1 billion worth of sales last night - the 50 year old founder still has her feet firmly on the ground, albeit in a pair of five inch Prada sandals. Brown was one of the first make-up artists to champion a nude, natural look - and today, she remains an advocate of using make-up to enhance rather than mask or fake natural beauty. Read more at The Telegraph.

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The Lenny Interview: Bobbi Brown

“The most important thing about Bobbi's vision of beauty is that it is not defined by white, blue-eyed, blonde models. She did not see herself reflected in them when she was young, and when it was time to develop her makeup line, she was one of the first to go beyond ‘beige,’ ‘peach,’ and ‘tan’ colors, offering alternatives for Asian and black skin tones.” Read more at Yahoo.

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Bobbi Brown Blends Online and Offline to Boost Makeup Sales

“Finding the perfect makeup to match your skin tone is tricky to do in person. Online, it’s a gamble. Bobbi Brown launched its foundation shade finder tool on its website last year to target people who are in discovery mode, not just looking to restock. The tool combines digital and analog to help customers find the right shade for them.” Read more at Digiday.

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