“L’Oréal Paris has just appointed a newfangled brand ambassador: Kristina Bazan, who comes from the blogosphere. The 21-year-old’s style blog Kaysture boasts more than 2 million views monthly and has 2 million followers on Instagram. ‘She is a bridge between classical advertising and the consumer,’ Yann Joffredo, vice president of global cosmetics at L’Oréal Paris, told WWD.” Read more at WWD.