“When she’s not feuding with Taylor Swift, Kim Kardashian is executive producing an upcoming reality competition program filled with beauty bloggers vying to become beauty director of the Kardashian apps. According to a casting-call announcement it’s been picked up by a major cable television network.” Read more at WWD.
Read More“The Paris-based beauty brand has tapped 15 digital influencers to take part in a yearlong program, ‘L’Oréal League,’ where fashion meets art blogger Pari Ehsan of Paridust to former Miss USA Olivia Culpo will create content and promote L’Oréal Paris across their social channels.” Read more at WWD.
Read More“Many a make-up trend has been catapulted into make-up bags thanks to Instagram: contouring, strobing, baking, sandbagging, the cut-crease and don't get me started on the array of body contouring doing the rounds. These aren't necessary ‘new’ techniques (although they may have been given a new name and taken to extremes) but the thing is, everyone's starting to do them.” Read more at The Debrief.
Read More“Makeup is a learned skill. Most of us had to seek guidance from a sister, a friend, or a stranger behind a beauty counter. Now, things are changing. The internet and social media have replaced this intimate experience with far more efficient tools. While there are no hard-and-fast statistics on the matter, it's clear that the youth of today is learning about beauty from the ‘beauty gurus’ of Instagram and YouTube.” Read more at Refinery29.
Read More“For luxury brands who count professional makeup artists as creative partners, pairing with a well-known beauty vlogger may yield better results, as the Internet celebrity may be more relatable than the artist behind the products.” Read more at Luxury Daily.
Read More“Ipsy is investing heavily into building up its already 10,000-person-strong network of amateur beauty vloggers. Together with Ipsy’s in-house stylists, they generate 300 million social media impressions a month for the company. Ipsy gets exposure (it has so far done very little paid advertising) and more views of its ad-embedded YouTube content.” Read more at Fast Company.
Read More“Social-media platforms like Instagram and YouTube have changed the way that brands market and consumers purchase, and have even created a demand for products specially made to suit a social-media-savvy lifestyle. Does all this mean the age of traditional media, makeup counters, and big-money ad campaigns is a thing of the past?” Read more at Refinery29.
Read More“Huda Kattan, best known as Huda Beauty on Instagram, has made a career out of showing women how to channel their inner Kardashians — at least from a makeup perspective. Along with her two sisters Mona and Alya, the 32-year-old is in charge of a budding beauty empire that includes an Instagram account that’s just shy of eight million followers, a robust blog and YouTube channel, and a two-year old product line called Huda Beauty whose false lashes have become best sellers in the Middle East. They just launched here in the U.S at Sephora.” Read more at Fashionista.
Read More“L’Oréal Paris has just appointed a newfangled brand ambassador: Kristina Bazan, who comes from the blogosphere. The 21-year-old’s style blog Kaysture boasts more than 2 million views monthly and has 2 million followers on Instagram. ‘She is a bridge between classical advertising and the consumer,’ Yann Joffredo, vice president of global cosmetics at L’Oréal Paris, told WWD.” Read more at WWD.
Read More“If you’re looking for a model of how to turn social media buzz into big-business success, Michelle Phan is your woman. At 19, Phan started making ‘how-to’ beauty videos on YouTube. She now has 7.9 million followers on the site—to say nothing of the millions who track her every move on other social networks. And she’s parlayed that following into a boggling number of business ventures.” Read more at Fortune.
Read More“Police have warned shoppers about the risks of using fake beauty products. But they’re not the only potentially dangerous cosmetics—these homemade alternatives to expensive products could also do more harm than good.” Read more at The Telegraph.
Read More“By 2012, her site was getting 1 million hits a month; and in 2013, her Instagram—where she posts tutorials, daily selfies, features other makeup artists, and hosts sponsored posts—exploded after she launched her own line of false lashes. She went from 80,000 followers to 3.6 million in the course of a year or so.” Read more at NYMag.com.
Read More“When you think of the founder and CEO of fashion’s most respected beauty site, a studio art major with only $700 to spare probably isn’t the first person who comes to mind. Then again, Emily Weiss is not most people.” Read more at The Huffington Post.
Read More“French beauty brand Guerlain has partnered with seven influencers to show its cosmetic offerings to consumers in a more personalized and relatable fashion. For the partnerships, Guerlain worked with Style Coalition, a network that connects brands with influencers and bloggers to create branded content, to select Internet personalities that represent different ages, ethnicities and skin tones.” Read more at Luxury Daily.
Read More“The company is launching its own media site, BeautyCon.com, which will aggregate content from influencers on Instagram, Vine, Snapchat and YouTube and provide original content about style, beauty and pop culture topics that are trending online.” Read more at the Wall Street Journal.
Read More“Last October, she surprised her fans by introducing Glossier, pronounced as if it were French (to rhyme with ‘dossier’), a small line of skincare products minimally packaged in pink-and-white tubes. In November, Forbes reported that Glossier, which together with the blog now employs more than 25 people, mostly young women, had raised more than $10 million from investors.” Read more at The New York Times.
Read More