In March 2016, Milk Makeup launched in 50 Sephora stores in the US with dedicated, six-foot gondolas and a “rager” featuring musical performances by Salt-N-Pepa and Santigold. It was an audacious beginning for an upstart company, whose founders had little experience in the cosmetics industry. Milk Makeup is the latest venture hatched by Milk Studios, the photo studio-cum-creative agency that sold another concept, MADE Fashion Week, to WME-IMG in 2015. Read more at Business of Fashion.

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