Inside Milk Makeup's Formula for Success

Inside Milk Makeup's Formula for Success

NEW YORK, United States - In March 2016, Milk Makeup launched in 50 Sephora stores in the US with dedicated, six-foot gondolas and a "rager" featuring musical performances by Salt-N-Pepa and Santigold. It was an audacious beginning for an upstart company, whose founders had little experience in the cosmetics industry.

 
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